So, today I went to a creative support company who help you apply for grants/bursaries, find a market for your writing, and support you to go self-employed. Well, that's what I thought. They said they would work with me for 13 weeks with the ultimate goal of self-publishing, because according to them publishers are clue-free and useless, and agents even more so.
I have nothing against self-publishing at all. I know it's not for me because I wouldn't know how to start with publicity, and I don't want to end up as one of the desperados spamming the hell out of people on Twitter and weeping over Just Unfollow. And while I am fully aware there are publishers out there who could use several smacks round the head with Business For Dummies, I don't think it applies universally. I have enormous admiration for writers who go that route, as long as they don't delude themselves into thinking it's the quick way to writing success. Too many do, though.
Agents are much easier to work out than publishers - does s/he charge a fee? If so, run little writer. Not charging upfront fees doesn't guarantee a good agent, or an agent who can connect with your work enough to sell it, or an agent whose work style meshes with yours, but if they charge fees, you run. Given that agents can only eat because they sell things, it would be pretty weird if they took on something they didn't think an editor would buy. And if you're the sort that needs an update every ten minutes, self-publishing is probably the best route for you anyway.
"Everything in publishing takes so long!" said the nice man behind the desk. Let's call him Jimmy, since all Scottish men are called Jimmy. And Jimmy is a nice man - he's well-meaning and I don't doubt for a moment he does everything he can to support people who sign up with him. To be clear, no fees are charged for any of this. He's not asking for £500 to stick your work on a Kindle or anything like that. Jimmy would get no cut of any royalties or any creative input whatsoever. He genuinely believes he's giving the best advice possible, and I'm sure for some it is.
Jimmy told me he'd worked with a poet and poets are pretty much forced to self-publish, so that's totally legitimate. The guy banging out a 250,000 word fantasy epic every three months would probably be better off self-publishing too, but for very different reasons.
I listened to the spiel about how publishers only notice you if your self-published work sells 300,000 copies. Very few self-published titles sell that many. Very few sell 30, once the family and friends are tapped out. When it happens it's news, especially if some supposedly snooty elitist editor turned it down. Did the writer follow the submission instructions properly? Did they send out a mass-mailing addressed to Dear Thingy, with accompanying illustrations and a great big dollop of glitter glue? Was their manuscript printed on My Little Pony paper in purple Comic Sans? Things we will never know.
I'm not suggesting agents or editors never turn down good work, but publishing is a business. If it's the best thing they've ever read but they know 120 people will buy it, they can't say yes. There isn't the slack in the budget for that. Publishing is a marginal business, and the huge successes like JK Rowling and Stephen King might make it look like a megabucks industry, but they're pretty much funding the more humble authors. Authors who'll sell respectably and earn out their advances and get a cheque every six months - maybe a nice cheque - but most writers know they might never be able to quit the day job.
Jimmy's read too many success stories to see the big Amazon graveyard of failures, where hundreds of good books gasp for air under the piles of semi-literate tripe.
Most readers don't have time to wade through the stuff written ALL IN CAPS or an inability to use their, there and they're correctly. Or being told when they leave a bad review that proper grammar and spelling isn't necessary if the story's good. Readers generally care about those things.
I've had a job offer so it's moot anyway, but I wouldn't take up the placement. It might be useful for writers who've exhausted all other avenues, or are writing for niche markets, but it's not what I want for my work. But I wish Jimmy and all those working with him success, however they choose to define it. Because after all, everyone's definition is different. I'd still advise to start at the top, though. Always.
Showing posts with label publishers. Show all posts
Showing posts with label publishers. Show all posts
Friday, 13 June 2014
Sunday, 16 March 2014
When Publishers Go Bad
Some of my very best writer friends, who are some of my very best friends in general, are struggling with a bad publisher just now. I won't name the publisher, because it seems in writing circles slagging off a publisher you're not personally affiliated with is Bad Form.
I get being professional - absolutely. Don't tweet, phone or write to agents or publishers to castigate them for not getting your genius, no matter how true you think it might be. It usually isn't. Coming across as unhinged isn't going to do you any favours no matter what business you want to go in to. But professionalism has to go both ways. And if I, as a writer, think a publishing model sucks I should be able to say so publicly without some kind of "difficult" label being dropped on my head.
There is more to being a publisher than putting out books. Shock, horror - publishers are supposed to do some WORK for their writers. Few writers these days will shun any kind of social networking, but naturally anti-social writers (of which I am one) may be unwilling or bemused by the whole thing. I've been on Twitter for a year and still have no idea how to work the damn thing. And that's where the publisher's marketing department comes in. Putting in an "I will tweet occasionally" clause is not an outrageous thing, but what's the point in tweeting to a yawning void?
If a publisher is going to insist on that, then they have to be actively tweeting and using social networks too. They should know the market your novel is aimed at inside out, who is following them, and tweet accordingly. They should have marketing avenues and possibilities in their head before they even think about accepting a manuscript. Publishing is supposed to be about what a publisher can sell, not how much a writer can spend on petrol, or how many hours a day they can spare to monitor a Twitter hashtag. If someone's following a publisher's science fiction/fantasy imprint there's a good chance they're going to want to read that science fiction book they've just released. If a publisher can't even be bothered to distinguish between their imprints then why would I bother submitting my work to them?
This publisher's case is more insidious, though. It involved snaring writers from a well-known writers' forum whilst claiming to be an angelic paragon of virtue. How they saved writers from another bad publisher. That was a genuinely horrific situation for all the writers caught up in it, but to my mind this is worse. I knew the owner of this particular publisher had a difficult personality long before any of my friends got involved with her, and I personally would never have worked with her on that basis. She is a fantastic editor and a very good writer, but she has no idea about marketing and refuses to either learn or delegate. In the interests of balance, on one occasion in a non-writing related way she was very kind to me, and I will always appreciate that.
As writers, we can all warn someone but we can never warn everyone, and I know the people directly involved with this publisher are warning everyone they know. If anyone wants or needs the identity of this publisher, they're of course free to tweet me or ask via PM on Facebook.
My best unpublished advice is ALWAYS wait two years to submit to any start-up publisher, no matter who they are. Even if you're rejected, your multiply-drafted, headdesked-about, cried-over, beta-read-and-started-all-over-again work is ALWAYS worth more than a bad publisher. It's not necessarily worthy of a good publisher, but I guarantee you it's worth more than a bad one. Start up and work down. Always.
I get being professional - absolutely. Don't tweet, phone or write to agents or publishers to castigate them for not getting your genius, no matter how true you think it might be. It usually isn't. Coming across as unhinged isn't going to do you any favours no matter what business you want to go in to. But professionalism has to go both ways. And if I, as a writer, think a publishing model sucks I should be able to say so publicly without some kind of "difficult" label being dropped on my head.
There is more to being a publisher than putting out books. Shock, horror - publishers are supposed to do some WORK for their writers. Few writers these days will shun any kind of social networking, but naturally anti-social writers (of which I am one) may be unwilling or bemused by the whole thing. I've been on Twitter for a year and still have no idea how to work the damn thing. And that's where the publisher's marketing department comes in. Putting in an "I will tweet occasionally" clause is not an outrageous thing, but what's the point in tweeting to a yawning void?
If a publisher is going to insist on that, then they have to be actively tweeting and using social networks too. They should know the market your novel is aimed at inside out, who is following them, and tweet accordingly. They should have marketing avenues and possibilities in their head before they even think about accepting a manuscript. Publishing is supposed to be about what a publisher can sell, not how much a writer can spend on petrol, or how many hours a day they can spare to monitor a Twitter hashtag. If someone's following a publisher's science fiction/fantasy imprint there's a good chance they're going to want to read that science fiction book they've just released. If a publisher can't even be bothered to distinguish between their imprints then why would I bother submitting my work to them?
This publisher's case is more insidious, though. It involved snaring writers from a well-known writers' forum whilst claiming to be an angelic paragon of virtue. How they saved writers from another bad publisher. That was a genuinely horrific situation for all the writers caught up in it, but to my mind this is worse. I knew the owner of this particular publisher had a difficult personality long before any of my friends got involved with her, and I personally would never have worked with her on that basis. She is a fantastic editor and a very good writer, but she has no idea about marketing and refuses to either learn or delegate. In the interests of balance, on one occasion in a non-writing related way she was very kind to me, and I will always appreciate that.
As writers, we can all warn someone but we can never warn everyone, and I know the people directly involved with this publisher are warning everyone they know. If anyone wants or needs the identity of this publisher, they're of course free to tweet me or ask via PM on Facebook.
My best unpublished advice is ALWAYS wait two years to submit to any start-up publisher, no matter who they are. Even if you're rejected, your multiply-drafted, headdesked-about, cried-over, beta-read-and-started-all-over-again work is ALWAYS worth more than a bad publisher. It's not necessarily worthy of a good publisher, but I guarantee you it's worth more than a bad one. Start up and work down. Always.
Friday, 11 October 2013
How to spot a scam
I spend a lot of time on an awesome writers' forum, Absolute Write. (AW.) For those of you who have busy lives, which I most certainly do not, here is how the Bewares, Recommendations & Background Check forum works, and some warning signs fledgling writers should look out for.
1. Poster asks innocent, reasonable question about a particular publisher. Perhaps this publisher is new, or doesn't have much information on their website. Sometimes their website is riddled with basic spelling and grammatical errors. Now, if a publisher is offering services to writers, I'd expect them to know how to construct at least two error-free sentences in English, or learn the difference between it's and its. I is a purblisher! Send all you're workings too me!
2. Regular AWers discuss the merits, or not, of a particular publisher. They point out the website errors, or the vast array of genres the publisher accepts. This is not a good sign - legitimate small publishers usually start with one or two genres. It's also not a good sign if they boast about how many books they're publishing. Small presses only take on what they can handle, both in terms of editing and promotion. This is a sign that they make their money selling books to readers, not writers. They may not offer advances, or very small ones, or they may be e-publishers. Small does not in any way equal scam. Usually a trip to a publisher's website can sort a lot of it out. Do they feature their books front and centre, and include links to buy them? Are the submission guidelines there, but not immediately obvious? Is there a testimonials page? You're looking for yes, yes, no here.
Think about it. Do you have any idea who published the book that's in your bag, by your bed, or on your Kindle right now? With the exception of romance and erotica, few people buy books by publisher. They buy them by writer, or by seeing it in a bookshop, or by recommendation. Have you ever gone to a bookshop to buy the latest Random House? Neither have I. Publishers should be almost anonymous to readers. The fact it's in a bookshop tells the reader someone has read the manuscript (MS), loved it, bought it, edited it and sent it out into the world all shiny. If in fact a reader even considers the mechanics of how the book got in front of them; I know I never thought about it much before I started writing. But a website aimed at writers is all about selling to writers not readers. Sure, the writer can sell the book to readers (mum, dad and Auntie Edna), and I'm not suggesting writers should do no promotion whatsoever, but the fact is a writer is one person versus publicity teams, catalogues and salespeople.
3. The publisher's website proudly proclaims "We don't edit!" This may be a controversial statement, but writers who don't think they need edited aren't writers - they're hobbyists. There's absolutely nothing wrong with being a hobbyist, as long as they don't fall into the trap some vanity publishers set and then proclaim they're published authors, complete with a book full of spelling mistakes and dreadful grammar. I'm about to "publish" my family history via CreateSpace, and I've had several of my amazing writer friends look over the MS. Now, this is a book that is of interest to precisely seven people, and two of them aren't old enough to read yet. But I still want it to be the best book it can be. There was no need for me to let anyone see it, but I don't want it to be confusing dreck. (Everyone was called Patrick.) Being able to accept criticism is vital to a serious writer. This isn't to say vanity or self-publishing isn't valid - it has a place. There's no need to spend thousands of pounds or dollars to a vanity publisher when Lulu or CreateSpace can do the same thing they will for a very small outlay, if any. CreateSpace will even give you a free ISBN. They don't edit either, but neither do they claim to be legitimate publishers.
4. Owner of publisher swoops in to AW and posts a vitriolic rebuttal of all the "negativity" going on, and how nobody cares about writers except them and big publishers are teh evuls and nobody takes on new writers anymore. This just isn't true. For big and small legitimate publishers, you have to write well. If you think you have a great MS and nobody understands your genius, and rejections don't make you think "Maybe I need to work a bit harder here" then you're a prime candidate for a vanity publisher. And they know it. Now, some people with genuinely great books can't get agents or publishers to take them on. Like it or not, publishing is a business and despite aspirations to high art, we can't get away from that. But if someone has the acumen and wherewithal to promote a vanity-published book, then they can self-publish just as effectively. Would you like to go with a publisher who thinks so little of you and your work they can't engage with writers without being abusive? Not everyone on AW is a writer - some are editors, publishers, cover artists, graphic designers or agents. Their opinions count, but often the owner will discount what they think, or ask a multiple-published writer "Who are you? What have you published?" when 60 seconds on Google would sort that out. Why would a vanity publisher try to disguise it? If they're genuinely proud of and confident in their business model, and releasing a great product and making a name for themselves, why would they get upset? It's an especially bad sign if they then rush to their website, blog, Facebook page or Twitter feed to castigate everyone involved.
5. Not every clueless publisher is a scam, and not every scammer is clueless. Some of them are well-intentioned but don't know what they're doing. Some know exactly what to say to make a writer feel good. The result for the writer is the same, though. Lost or tied-up books, mess, and stress. If you can't get a legitimate publisher to look at your work, it's time to start again, or write something else. Writers are often sensitive souls and we love what we write, but sometimes we have to accept it's just not working. Just keep going. What's the worst that can happen?
1. Poster asks innocent, reasonable question about a particular publisher. Perhaps this publisher is new, or doesn't have much information on their website. Sometimes their website is riddled with basic spelling and grammatical errors. Now, if a publisher is offering services to writers, I'd expect them to know how to construct at least two error-free sentences in English, or learn the difference between it's and its. I is a purblisher! Send all you're workings too me!
2. Regular AWers discuss the merits, or not, of a particular publisher. They point out the website errors, or the vast array of genres the publisher accepts. This is not a good sign - legitimate small publishers usually start with one or two genres. It's also not a good sign if they boast about how many books they're publishing. Small presses only take on what they can handle, both in terms of editing and promotion. This is a sign that they make their money selling books to readers, not writers. They may not offer advances, or very small ones, or they may be e-publishers. Small does not in any way equal scam. Usually a trip to a publisher's website can sort a lot of it out. Do they feature their books front and centre, and include links to buy them? Are the submission guidelines there, but not immediately obvious? Is there a testimonials page? You're looking for yes, yes, no here.
Think about it. Do you have any idea who published the book that's in your bag, by your bed, or on your Kindle right now? With the exception of romance and erotica, few people buy books by publisher. They buy them by writer, or by seeing it in a bookshop, or by recommendation. Have you ever gone to a bookshop to buy the latest Random House? Neither have I. Publishers should be almost anonymous to readers. The fact it's in a bookshop tells the reader someone has read the manuscript (MS), loved it, bought it, edited it and sent it out into the world all shiny. If in fact a reader even considers the mechanics of how the book got in front of them; I know I never thought about it much before I started writing. But a website aimed at writers is all about selling to writers not readers. Sure, the writer can sell the book to readers (mum, dad and Auntie Edna), and I'm not suggesting writers should do no promotion whatsoever, but the fact is a writer is one person versus publicity teams, catalogues and salespeople.
3. The publisher's website proudly proclaims "We don't edit!" This may be a controversial statement, but writers who don't think they need edited aren't writers - they're hobbyists. There's absolutely nothing wrong with being a hobbyist, as long as they don't fall into the trap some vanity publishers set and then proclaim they're published authors, complete with a book full of spelling mistakes and dreadful grammar. I'm about to "publish" my family history via CreateSpace, and I've had several of my amazing writer friends look over the MS. Now, this is a book that is of interest to precisely seven people, and two of them aren't old enough to read yet. But I still want it to be the best book it can be. There was no need for me to let anyone see it, but I don't want it to be confusing dreck. (Everyone was called Patrick.) Being able to accept criticism is vital to a serious writer. This isn't to say vanity or self-publishing isn't valid - it has a place. There's no need to spend thousands of pounds or dollars to a vanity publisher when Lulu or CreateSpace can do the same thing they will for a very small outlay, if any. CreateSpace will even give you a free ISBN. They don't edit either, but neither do they claim to be legitimate publishers.
4. Owner of publisher swoops in to AW and posts a vitriolic rebuttal of all the "negativity" going on, and how nobody cares about writers except them and big publishers are teh evuls and nobody takes on new writers anymore. This just isn't true. For big and small legitimate publishers, you have to write well. If you think you have a great MS and nobody understands your genius, and rejections don't make you think "Maybe I need to work a bit harder here" then you're a prime candidate for a vanity publisher. And they know it. Now, some people with genuinely great books can't get agents or publishers to take them on. Like it or not, publishing is a business and despite aspirations to high art, we can't get away from that. But if someone has the acumen and wherewithal to promote a vanity-published book, then they can self-publish just as effectively. Would you like to go with a publisher who thinks so little of you and your work they can't engage with writers without being abusive? Not everyone on AW is a writer - some are editors, publishers, cover artists, graphic designers or agents. Their opinions count, but often the owner will discount what they think, or ask a multiple-published writer "Who are you? What have you published?" when 60 seconds on Google would sort that out. Why would a vanity publisher try to disguise it? If they're genuinely proud of and confident in their business model, and releasing a great product and making a name for themselves, why would they get upset? It's an especially bad sign if they then rush to their website, blog, Facebook page or Twitter feed to castigate everyone involved.
5. Not every clueless publisher is a scam, and not every scammer is clueless. Some of them are well-intentioned but don't know what they're doing. Some know exactly what to say to make a writer feel good. The result for the writer is the same, though. Lost or tied-up books, mess, and stress. If you can't get a legitimate publisher to look at your work, it's time to start again, or write something else. Writers are often sensitive souls and we love what we write, but sometimes we have to accept it's just not working. Just keep going. What's the worst that can happen?
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